MBA Internship - Loyalty and Personalization

CVS Health | Woonsocket, RI

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Posted Date 11/02/2017

Position Summary:
CVS Health offers a comprehensive internship program designed to engage students, impart valuable skills, and offer insight into a potential career path with a Fortune 12 company. Highlights include a structured program plan, hands on project work, access to networking opportunities, and learning and development sessions. During the 10 week engagement interns will be in a supportive learning environment contributing both independently and on a team against key department initiatives. Competitive compensation is offered including a stipend for eligible candidates. 

You will have the opportunity to be a part of a world class personalization & loyalty merchandising organization. As a member of the team, you will use analytical techniques to analyze customer and category trends, derive and surface opportunities, and build personalized contact and communication strategies that deliver incremental sales and margin.You will play an integral role in advancing data-driven customer insights and targeting methods across the organization. 

Some of your responsibilities in this position would include: 
•Utilize techniques to deliver customer insights that will shape the future personalization and merchandising growth strategies 
•Leverage and work together with analytics teams to enhance and enforce predictive modeling in the targeting and offer development for targeted marketing campaigns 
•Supporting the building of predictive, statistical models to optimize results of direct marketing campaigns 
•Develop, enhance, and/or execute approaches to analyze information relating to customer activity, including segment based analyses, migration analyses (movement of customers between segments), customer value changes, and customer activity 
•Work with and leverage a team of business analysts to innovate, automate,and sustain customer analytics 

Required Qualifications:
*Availability to work full time for duration of the 10 week program. 
- Project management experience 
- Analytical Experience 
- Interpersonal Skills 
- Strong understanding of Microsoft Office 
- Understanding of Marketing 

Preferred Qualifications:
- Excel and PowerPoint. 
- Business Degree. 

- Candidates must be enrolled in a two year MBA program, with final year beginning in Fall of 2018


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